| Poly w/ Premium AR | $6.98 |
| Poly AR | $5.98 |
| Poly Premium Blueblock AR | $10.98 |
| Trivex Premium AR | $15.74 |
| Trivex Premium Blueblock AR | $24.38 |
| 1.67 Premium AR | $22.88 |
| Poly Photo Premium AR | $26.84 |
Our direct pricing is typically a fraction of our competitors for the exact same product. When you factor in our rock bottom shipping costs, there’s no better priced option out there.
Our UPS Next Day Air Saver rates run approximately $6.40 per shipment on average, keeping your costs low, adding to profitability.
Our custom In-Stock & Alternative Lens widgets checks inventory levels on approximately 39 different lens types, giving you options and quick solutions.
Scratch warranties and a limited 30 day return for unused product lets you order without worry.
SOMO has been a trusted brand for decades and has a strong history of quality.
We’ll help you determine suggested inventory types, levels, and pricing, as well as any VCP billing and technical questions.
| Per Pair Lens Type | Lab Pricing,Edged | Your Stock Price Per Pair | Per Pair Profit Vs Edging |
|---|---|---|---|
| CR-39 W/Premium AR | $62 | $4.98 | $57.02 |
| Poly Premium AR | $65 | $6.98 | $58.02 |
| Trivex W/Premium AR | $80 | $15.74 | $64.26 |
| 1.67 W/Premium AR | $87 | $22.88 | $64.12 |
| 1.74 W/Premium AR | $137 | $35.80 | $101.20 |
| Estimated Annual Profit Increase | $47,252.48 | ||
“Thanks to the Mark, Zeke and the rest of the team for negotiating such good deals for us!
My office has the auto blocker and the edger and it is AH-MAH-ZING! Simply put, a monkey could be trained to use this thing.”
“We started edging 6 months ago with the Advanced Package. HPE8000X with HAB auto blocker. This was the first time any of our staff had touched an edger and they are 20 years in and were still able to pick it up just fine. This set up has the ability to add the drill/custom options later when we get more comfortable with everything
We started from scratch with edging 6 months ago and had to retro fit our lab to accommodate the edge, blocker and plumbing…More than worth the minor headaches for the massive savings every month I’d encourage anybody to add this to their business!”
“We went with coburn over Santinelli and WECO/Briot. I did a demo with several machines and I feel like we got a way more with Coburn for a much better price. We have had it for about 18 months and so far so good.”
“I went from using an Essilor Kappa to a Brit to a super old Sanitnelli with a manual blocker and now to a Coburn and it is MAGICAL! You can train front desk staff with no experience to pump through SV jobs with no problems.
We have the 410 and auto blocker and tracer and we love it. We do about 20 or so jobs a day. Super accurate one fit. And the interface is super easy to maneuver.”
“Our turnaround time is faster, I’ve gotten several orders we wouldn’t have without it, and I’ve been able to do some fun things like edge down a patients current lenses from a broken frame so they had something to use until their exam and edge a pair a glasses on a weekend for a lady after she suffered a house fire. Aside from that it has also paid for itself.”
Pivotal was formed in late 2016 by a practicing OD and an Optician pair who wanted to focus on bringing competitive profit to practices. We wanted to give independents a chance in the consolidated world we find ourselves in, and a huge component of that was controlling cost of goods through edging and stock programs, paired with opt out and other freedom of choice programs.
You decide by how much you engage with our programs, there are no minimum purchases. You have to be an independent optometrist who runs an optical and doesn’t own any kind of wholesale lab or group purchasing organization yourself. Outside of that, hop in because it’s free and we’re not going to take any money from you unless you buy something.
Pivotal can help you with a variety of programs, including extremely well priced and high quality lab services, credit card processing, and strategies for opting out and out of network billing.
Our vendor relationships require a certain amount of confidentiality, and we can only extend such pricing to those who are in the program. Anyone who wants these terms and this pricing will have to be a (free) Pivotal member.
By Becoming A Free Member, You Get Access To No-Obligation Pricing For Finishing And Edging Equipment, Stock Lenses, & Lab Services
